Dubida was established in 2018, specializing in infant and toddler clothing and accessories. The fashion house crafts garments with babies’ delicate needs in mind, focusing on subtle and elegant attitudes.

Founded by Alexandre Azria, Dubida is a direct manifestation of the designer's imagination. The bear is symbolized by the silhouette of its face, a logo that evokes its soft nature and clean lines. 

Dubida is committed to preserving the skills and craftsmanship of traditional artisans. Focusing on noble fabrics, impeccable details, and precise tailoring, the house combines a timeless perspective that captures the essence of the modern savoir-faire.